About Studio IN.TANGIBLE

We are not the cheapest option. We are not the fastest. If you need 500 images by Friday, there are tools that will give you that.

We are for brands that have tried those tools and seen the output doesn't hold up. Not when a creative director looks twice, or when it runs next to the brand's own campaign imagery.

Every image we deliver is built by hand. AI opens up possibilities that didn't exist before and handles the operational side of the studio - briefing, scheduling, delivery - so our time stays where it belongs. On the work. But a person on our team is behind every creative decision, every pixel. That takes time. That's also why the results are indistinguishable from a traditional shoot. Print-level quality, every stitch.


Who we are

James Coote

Cinematographer & Co-Founder

British cinematographer based between London and Paris. Over 10 years in commercial filmmaking, VFX, and post-production for fashion and beauty. James shoots the location plates, directs all visual output, and personally oversees final delivery.

Malou Dongelmans

Creative Producer & Co-Founder

Dutch neuroscientist and creative producer. A decade in creative production for fashion brands. Malou runs every project from first brief to final delivery. You work with her directly.

Behind us is the same roster of retouchers, editors, and colour graders we use on real shoots. The studio is small by design. The production infrastructure isn't. We take on a handful of brands each season to protect the quality of the work. If we're reaching out, it's because we think there's something real to show you.

Send us a few product shots. We will show you what they could become.

Apply for your next collection